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Recently, the Department of Agriculture and Rural Affairs of Guizhou Province, in conjunction with the Provincial Development and Reform Commission, the Provincial Department of Finance, the Provincial Department of Commerce, the Guiyang Central Sub - branch of the People's Bank of China, the Provincial Tax Service, the Guizhou Securities Regulatory Bureau, and the Provincial Supply and Marketing Cooperative, organized research. Through procedures such as selection and recommendation by various cities (prefectures), expert review, approval by the joint meeting of provincial - level key leading enterprises, and public notice to the society, and in accordance with the "Measures for the Identification, Operation Monitoring and Management of Provincial - level Key Leading Enterprises in Agricultural Industrialization in Guizhou Province", it was decided to recognize 84 enterprises including Guiyang Vegetable Basket Group Co., Ltd. as provincial - level key leading enterprises in agricultural industrialization in Guizhou Province (see the attachment for details).   It is hoped that the recognized provincial - level key leading enterprises will cherish their honors, make persistent efforts, practice the new development concept, take promoting rural industrial revitalization as their own responsibility, strengthen innovation - driven development, build a complete industrial chain, improve the mechanism of connecting and driving farmers, build standardized production bases, promote the integrated development of industries, vigorously cultivate well - known brands, lead farmers to obtain employment, increase income and get rich, and lead the high - quality development of rural industries and agriculture.   Relevant departments at all levels should improve support policies, increase support, optimize the development environment, strengthen guidance and services, cultivate and expand the team of leading enterprises, and make new contributions to the comprehensive implementation of the rural revitalization strategy and the acceleration of agricultural and rural modernization.   Attachment: Supplementary List of Provincial - level Key Leading Enterprises in Agricultural Industrialization in Guizhou Province for 2021 Guiyang City Guiyang Vegetable Basket Group Co., Ltd. Guiyang Agricultural, Reclamation and Investment Development Group Co., Ltd. Guiyang Mushroom Industry Development Co., Ltd. Guizhou Shouyang Enterprise Management Co., Ltd. Guizhou Hongfeng Lake Livestock, Poultry and Aquatic Products Company Qingzhen Chantou Agricultural Development Co., Ltd. Guizhou Shengshikangchen Medicine Co., Ltd. Zunyi City Zunyi Tea Industry (Group) Co., Ltd. Guizhou Gaoyuanshanxiang Organic Food Co., Ltd. Zheng'an Qian'an Agriculture and Animal Husbandry Development Co., Ltd. Guizhou Yipinhong Agricultural Development Co., Ltd. Renhuai Qiangala Agriculture and Animal Husbandry Professional Cooperative Guizhou Meitan Yiya Tea Industry Co., Ltd. Guizhou Zunyi Xinjiayu Food Co., Ltd. Guizhou Fenggang Cuidianxiang Ecological Tea Industry Co., Ltd. Zunyi Hongmanpo Agricultural Development Co., Ltd. Guizhou Hengfenghao Agricultural Development Co., Ltd. Guizhou Zhuxiang Chicken Breeding Co., Ltd. Wuchuan Autonomous County Anbo Agricultural Science and Technology Development Co., Ltd. Fenggang Xiugu Tea Industry Co., Ltd. Zunyi Dezhuang Food Industry Co., Ltd. Guizhou Qian'an Food Processing Co., Ltd. Zunyi Wen's Livestock Co., Ltd. Liupanshui City Guizhou Xingding Agricultural Development Co., Ltd. Liuzhi Sunshine Agricultural Product Distribution Co., Ltd. Guizhou Hanwei Egg Industry Co., Ltd. Liupanshui Juxingqian Agricultural Development Co., Ltd. Guizhou Qiannianwei Meat Products Co., Ltd. Guizhou Xianlehui Supply Chain Management Co., Ltd. Anshun City Anshun Pingba Wanjia Agricultural Product Development Co., Ltd. Guizhou Jiahexiang Agricultural Development Co., Ltd. Ziyun Autonomous County Tuhongpo Tea Industry Co., Ltd. Guanling Jiaoxiangyuan Food Co., Ltd. Puding Jinhe Agricultural Comprehensive Development and Investment Co., Ltd. Guizhou Linhelvfeng Agricultural Development Co., Ltd. Zhongjingyihao Guizhou Agricultural Product Processing Co., Ltd. Guizhou Yaochi Tea Industry Co., Ltd. Guizhou Miao'atie Food Co., Ltd. Guizhou Danqingbai Agricultural Development Co., Ltd. Bijie City Guizhou Chuanmingyanghe Planting Co., Ltd. Guizhou Jinguikang Fishery Development Co., Ltd. Jinsha Fuyu Agricultural Products Co., Ltd. Guizhou Xiangteng Green Food Processing Co., Ltd. Guizhou Jinsun Biotechnology Development Co., Ltd. Guizhou Ronghe Agriculture and Animal Husbandry Technology Development Co., Ltd. Guizhou Baifengting Food Co., Ltd. Weining Rural - Commercial Internet Technology Co., Ltd. Weining Lushan Zhenxinxiu Breeding Farmers' Professional Cooperative Hezhang Xingfa Black - Goat Breeding Farmers' Professional Cooperative Guizhou Baili Dujuan Ruihe Ecological Agriculture Investment Group Co., Ltd. Bijie Agricultural Investment and Development Co., Ltd. Tongren City Guizhou Guifu Mushroom Industry Development Co., Ltd. Yuping Xingshun Agricultural Development Co., Ltd. Guizhou Songtao Taoyuan Local Specialties Co., Ltd. Guizhou Dashu Agri - tourism Development Co., Ltd. Dejiang Jinbiandan Agricultural Development Co., Ltd. Shiqian Hebachang Township Shunxing Breeding Farmers' Professional Cooperative Shiqian Huinong Animal Husbandry Investment Co., Ltd. Shiqian Guorong Shangpin Taicha Development Co., Ltd. Tongren Hongchang Agricultural Development Co., Ltd. Guizhou Yan Ecological Animal Husbandry Co., Ltd. Qiandongnan Prefecture Guizhou Moutai (Group) Ecological Agriculture Industry Development Co., Ltd. Leishan Fangxiang Xiangshizhang Gastrodia elata Development Co., Ltd. Zhenyuan Mingcheng Food Factory Guizhou Lianherunnong Livestock and Poultry Industry Development Co., Ltd. Sansui County Forestry Ecological Development Co., Ltd. Shibing Xinxingwang Liuhe Breeding Co., Ltd. Guizhou Congjiang Zhenzun Industrial Co., Ltd. Qiannan Prefecture Guizhou Chengyuyifeng Ecological Agriculture Development Co., Ltd. Longli Xingwang Food Co., Ltd. Guizhou Meizhixuan Food Co., Ltd. Changshun Danjia Food Co., Ltd. Guizhou Yushui Camellia oleifera Technology Development Co., Ltd. Guizhou Yufengyuan Ecological Agriculture Technology Co., Ltd. Guizhou Qianlafang Ecological Agriculture Development Co., Ltd. Guizhou Guangyuantang Pharmaceutical Co., Ltd. Qianxinan Prefecture Guizhou Aoke Ecological Agriculture Development Co., Ltd. Guizhou Xingren Coix Seed Industry Co., Ltd. Guizhou Fengyi Wanshijiliang Agricultural Development Co., Ltd. Guizhou Lurong Huinong Technology Development Co., Ltd. Guizhou Yizhifang Industrial Development Co., Ltd. Qinglong Shanshui Tea Industry Co., Ltd. Guizhou Daodi Chinese Medicinal Materials Development Co., Ltd. Guizhou Xingniu Agriculture and Animal Husbandry Development Co., Ltd.

As the leading agricultural industry in Bozhou District, peppers are planted on an area of over 380,000 mu all year round. In recent years, Bozhou District has been continuously optimizing the industrial layout in the dam areas, widely cultivating high - quality peppers. By introducing pepper processing enterprises and relying on a complete production - marketing connection system, the peppers can be transported from the fields to the processing workshops, and then processed into a series of products such as dried peppers, pepper powder, pickled peppers, and chili oil, which are sold both at home and abroad. This has further increased the added value of the products.   Hongguan Miao Ethnic Township, located in the western part of Bozhou District, has an average altitude of 1,200 meters, providing unique natural conditions for pepper cultivation. The three villages in the whole township keep the annual pepper - planting area at around 10,000 mu, with an average of more than 2 mu of pepper - planting per household. Due to its remote location, starting from last year, in order to solve the problem of difficult pepper sales, the local government has widely mobilized the masses to purchase dryers. Now, dryers have covered all pepper farmers. The dried peppers are then purchased by pepper processing enterprises through unified arrangements by the government. Guizhou Xiangtianxia Group, located in Bozhou International Pepper Industrial Park, is an enterprise mainly producing instant sauces such as spicy fermented soybean paste, green pepper sauce, and beef sauce. At present, all six production lines of the company have been installed and debugged, and are now in the trial - operation stage. It is expected that during the Pepper Expo, the six production lines will be fully operational. After the production starts, the amount of peppers used will reach 5,000 tons, with a market value of 100 million yuan. The annual output sales can reach 500 million yuan, which can better promote the development of the pepper industry. Last year, along with Guizhou Xiangtianxia Food Group, four deep - processing and fine - processing enterprises such as Guizhou Qie Catering and Seasoning Supply Chain Co., Ltd., Zunyi Zhongjiao Biotechnology Co., Ltd., and Guizhou Maidele Food Co., Ltd. also settled in. The settlement of numerous pepper processing enterprises has also brought new changes to the pepper industry. When peppers are harvested and come onto the market, it is also the busiest time for pepper processing enterprises. In Zunyi Xinjiayu Food Co., Ltd. in Fengyuan Village, Fengxiang Town, three workshops including the pickled pepper production workshop are operating at full capacity. The staff are arranging production tasks in an intense and orderly manner according to the order volume.   An ordinary pepper, through rough processing, deep processing, and fine processing, is turned into different pepper products, presenting the diverse "pepper postures" to people's eyes. Currently, the company purchases fresh peppers through cooperation with cooperatives and farmers and processes them into pepper products. It is reported that the pickled peppers, dried peppers, and fermented soybean products produced by the company are mainly sold in various places within the province, as well as in Shandong Province, Hunan Province, Chengdu City, and other regions. Due to the unique taste of the brand "Leitianjiao", it is highly sought - after in the market, and the orders exceed the supply. Zunyi Xinjiayu Food Co., Ltd. plans to purchase 8,000 tons of fresh peppers and 3,000 - 5,000 tons of dried peppers this year. Using fresh and dried peppers, it will produce different products, such as those under the brands of "Leitianjiao" and "Tianjiaoyuan". The market trend of these series of products is quite good, and they are very popular among consumers.   According to statistics, there are currently more than 20 pepper processing enterprises in Bozhou District. The deeply - processed pepper series products have entered the global market. In particular, the peppers of the "Xuyang" brand are exported to 77 countries such as Singapore. Apart from exports, the sales channels also include more than 100 physical stores like Walmart and Beijing Hualian, adopting a synchronous online - offline sales model.  

On July 7, Lei Jianguo, the chairman of Guizhou Zunyi Xinjiayu Food Co., Ltd., led a team to visit the college and hold a discussion. He Xingfa, the Party secretary of the college, attended and delivered a speech. Xiao Wei, the general manager of Guizhou Zunyi Xinjiayu Food Co., Ltd., and Cheng Daisong, the deputy general manager, also participated.   He Xingfa welcomed Lei Jianguo and his team, expressed gratitude for the support and trust that Guizhou Zunyi Xinjiayu Food Co., Ltd. had given to the college, and briefly introduced the basic situation of the Rural Revitalization E - commerce Industry College of the college. He stated that the key to rural revitalization lies in industries and talents. Guizhou Food Engineering Vocational College attaches great importance to industry integration. Centering around rural revitalization, it has established the Rural Revitalization E - commerce Industry College, aiming to create a benchmark for e - commerce talent cultivation in the province. Through closely integrating e - commerce education with new media marketing, theoretical teaching with practical teaching, and industry - university - research cooperation, the college is to be built into an institution that is highly capable of serving the local area, has great influence and a demonstration effect, and contributes to rural revitalization. He hoped that the two sides could strengthen cooperation in product research and development, live - streaming e - commerce, and IP building, making due contributions to rural revitalization in Guizhou.   Lei Jianguo expressed his gratitude to the college for its care and support for Guizhou Zunyi Xinjiayu Food Co., Ltd., and briefly introduced the basic situation of the company. He said that Guizhou Zunyi Xinjiayu Food Co., Ltd. is mainly engaged in the planting, research and development, production, processing, and sales of peppers. Zunyi peppers are of good quality, and even small peppers can be developed into a large - scale industry. Guizhou Food Engineering Vocational College has resource advantages in terms of talents, scientific research, and e - commerce. He hoped to strengthen cooperation with the college in talent cultivation and training, product research and development, e - commerce, etc., jointly promoting the development of the pepper industry in Zunyi City.   The responsible persons of relevant departments of the college also participated.

In order to ensure that all distributors complete their first - half sales tasks ahead of schedule and achieve the company's overall goal of doubling its annual performance as determined. On May 7, 2024, Guizhou Zunyi Xinjiayu Food Co., Ltd. organized distributors across the province to hold a first - quarter work exchange meeting and a second - quarter work promotion meeting in Liupanshui. The meeting was sponsored by Guizhou Zunyi Xinjiayu Food Co., Ltd. and hosted by the Liupanshui company, which had the best sales performance in the first quarter. More than 30 people from branch companies across the province participated in the meeting.   At the meeting, Jian Rong, the company's sales director, delivered a keynote speech titled "Work Hard, Work Smart, and Work with Vigor to Ensure the Half - year Task is Completed Ahead of Schedule". Firstly, Director Jian summarized the overall sales performance of the first quarter across the province from the perspectives of "gains" and "losses", encouraging everyone to leverage their strengths, avoid weaknesses, and focus on comprehensively carrying out the work in the second quarter. Secondly, the company officially launched new products, including fermented chopped peppers, high - quality pickled peppers, 180g spicy noodles, and spicy fermented soybeans. It also proposed and specifically introduced the new concept and product of "Leitianjiao Pickled Peppers". All were required to strengthen the market promotion of new products while maintaining the market for old products, taking the promotion of new products as a new way to increase performance growth points. Thirdly, the competitive relationship in the current market environment was emphasized. All distributors and company members were required to have an understanding of this. And it was pointed out that the company's direction was to compete upward rather than downward. Competing upward means positioning well in the mid - high - end market, producing mid - high - end products, and targeting the mid - high - end market, winning customers, the market, and the future with high - quality products. The meeting invited outstanding distributor representatives from the first quarter to share their experiences and give exchange speeches. During the experience - sharing session, Xia Jianping from the Zunyi company gave a speech titled "Keep Pace with the Times: How to Be a Qualified Distributor". Zhang Wenjun from the Guiyang company gave a speech titled "There Are Only Ideas of a Slow Season, Not a Slow Market". Cheng Shaojun from the Zunyi company gave a speech titled "I Am the Root of All Problems, Challenging the Impossible". Han Fangding from the Zunyi company gave a speech centered around "Unite and Attack, Contend for Every Inch of Territory". Jing Xinghai from the Tongren company spoke around "working smart", and Yang Xingxing from the Suiyang company spoke around "being pragmatic". They all gave exchange speeches one after another.   Finally, Lei Jianguo, the company's chairman, delivered a concluding speech. Firstly, Chairman Lei explained the reason why this meeting was held in Liupanshui. It was because Liupanshui Xindanli Company regarded the Leitianjiao products as their flagship products and attached great importance to them from top to bottom. From January to April this year, they had already achieved the annual sales volume of last year, creating a miracle among the distributors in Guizhou. In the next step, they would challenge even greater impossibilities. They were an example for the distributors in Guizhou, and Chairman Lei called on everyone to learn from them. Therefore, Chairman Lei established a basic principle: similar meetings in the future would only be held in places where all aspects of work were well - done and had highlights. Secondly, he fully affirmed the recent work of each branch company. For example, Jing Xinghai, the general manager of the Tongren company, had brought a company on the verge of paralysis back to prosperity. The Tongren company had many classic cases in smart selling and working. They sold the Leitianjiao products in Tongren with a unique feel, achieving different prices and profits. Yang Xingxing, the general manager of Suiyang County, challenged the myth of a per capita consumption of 2 yuan of Leitianjiao products within the county in 2024. From January to April, the sales performance had exceeded expectations. He was a good example worthy of praise and approval. Chen Shaojun from the Zunyi company carried forward the spirit of challenging the impossible, believing that nothing is difficult in the world if you set your mind to it. In April, he successfully challenged a sales volume of 2.3 million. Thirdly, Chairman Lei presented awards to the outstanding distributors in the first quarter and announced the sales support policy of the head office for the second quarter. To encourage everyone to further do a good job in the relevant work in the second quarter and complete the company's half - year sales task ahead of schedule, Chairman Lei put forward several requirements: First, everyone should follow the theme requirements of today's conference, work hard, work smart, and work with vigor to achieve good performance in the first half of this year. Second, do a good job in the new product market, strengthen the promotion of new products, and truly make new products a growth point for new performance. Third, everyone was required to communicate and exchange more, learn from each other, make progress together, develop in unity, and win the future.  

On May 18, 2024, Xiao Wei, the deputy general manager of Guizhou Zunyi Xinjiayu Food Co., Ltd., visited the live - broadcast room of the 2024 Zunyi Wujiangzhai Super Long - distance Running Golden Grand Prix and received an exclusive interview. He expounded to all sectors of society that as a food production and processing enterprise, the company pays close attention to the process from the source to the dining table. It adheres to measures such as sourcing raw materials from the origin, carefully selecting seeds, improving production techniques, and carrying out standardized production. With a spirit of constantly striving for perfection, the company strictly controls product quality to ensure that consumers can buy with confidence and eat with pleasure.